Our client, Marco, needed a campaign that showcased the lifelike printing their products achieve. My group creative director approached me to create three compositions utilizing earth, water and fire. I composited stock photography and 3-D elements to create these illustrations from the ground up. The concepts had to be rich, highly detailed and narrative.. This was the Ocean composition. Below you will see the forest and volcano scenes.
This was an original campaign I concepted for a luxury high rise residential client of ours. Concept was meant to be elegant, high end and subtle for a sophisticated and affluent target audience. This was to be implemented in print, outdoor, and social to generate interest and excitement around the greater Los Angeles area. Working with copywriters and ECD we expanded the concept to include other lines and executions as seen below.
Working under the direction of Group Creative Director I created these illustrations inspired from Native American rug designs to sell modern
homes in a luxury residential community in Tahoe. Concept contrasted hard geometric forms and native organic elements.
Caroline Bay, a luxury resort destination in Bermuda tasked our agency with developing a campaign to generate interest in their project and their new
brand. We developed this campaign focussing on the "surreal" natural beauty and legendary maritime history of Bermuda. I composited renderings from
leading surrealist painters, inspired from the work of Dali to generate web traffic and capture potential future residents.