Boyd Gaming was looking to rebrand, recreate and redefine many of it's dining houses. I was tasked with creating the original typography, logo and brand visuals for Rosewood Grill & Tavern. This concept was rooted in early 20th and mid to late 19th century apothecary, drawing on primitive American scripts and typography. Illustration. Branding. Design. Ads.
Executive Design Director: Stephen Averitt