This client tasked us with creating a visual system that would be unique to it's founder and his legacy. I created a system called the "DNA legacy Concept." The idea was to create a unique visual language that would be inspired from the DNA of the company's founder and could be used as a branding vehicle. We created a "code" made of unique visual symbols which represented each letter in the alphabet. We then used this code to spell out the names of the parent company and the sub companies. What resulted was a fascinating, dynamic and original visual identity system completely unique to the Menon family of companies.

Executive Creative Director: Marc Lineveldt
Executive Design Director: Stephen Averitt