Assignment was to create a visual identity system for the Mother Lode Martin Luther King Junior Committee, a non-profit organization focused on promoting diversity. Creative was inspired by historical stock of Dr. King and had to capture the power of his oratory. Color scheme is based inspired by human flesh tones. The use of minimal and bold slab sans serifs was to be a reflection of the bold quality of his voice. Brand development, stationary system, posters, event programs, bookmark, stage displays and informational fliers.