Nutritionally conscious consumers who drink Simply value healthy lifestyle choices. They seek out best-in-class, naturally sourced, ingredients. An attitude and an approach we call THE “Grove State of Mind.” I developed campaign visuals depicting a peaceful, ”zen like” orange juice world in vignette composites as a visual expression of health, well being and the relaxation one acquires from making healthy choices when in “the grove state of mind.” In the process we also animated these scenes into visually appealing assets for social and even developed a custom script typefaces derivative of the Simply brand.