a satirical project that required a line of characters as a parody of faux environmentalism (i.e. Consume more to save the planet). Stylized cute Japanese line work and iconography were used to push the concept. Initial character development via sketching led to conceptualizing each "veggie pet" personality. After this stage, careful placement and proper pairings dictated typography and packaging design. Art direction sought continuity within a set that would be marketed to an aesthetically conscious and more academic crowd.